Star Trac

  

Star Trac joined the FIA in 1994 and since 2006 have been the official sponsors of the FIA's seminar series.

Noel Glenister, UK Sales and Marketing Co-ordinator, comments on why Star Trac believe it is important to support the FIA's Professional and Development Seminars.

"Star Trac's alliance with the FIA means that we have the opportunity to utilize the seminars to benefit our clients, particularly in regards to customer care, retention, marketing, management and leadership and sales, all integral parts of a successful business. We want to make a difference to our clients' business by bringing them the best in class products, whatever their cardio, strength or Spinning needs."

Company Background

Developing products to mould lifelong habits for health and fitness is not just a statement, it is a mission and a commitment to people that Star Trac has been delivering upon since the brand was founded in 1979. An international force in the fitness equipment industry, Star Trac is the fastest-growing privately-held fitness company in the world. Headquartered in Irvine, Calif, Murrieta, Calif and Taiwan with service locations in the United Kingdom, Barcelona, Mandelieu, Munich and Singapore.

Star Trac persistently redefines the way fitness equipment is designed, drawing inspiration from the end-user and top design engineers to elevate the function and style of the design and continually enhance the user experience. Guided by a structured methodology, researchers and designers work with hundreds of test users of all shapes, sizes and levels of fitness to study their workout habits and preferences to produce equipment, which has gone through rigorous testing. Innovations such as the first integrated water bottle holder, personal fans, and intergrated iPod connnectivity ports showcase Star Trac's commitment to developing state-of-the-art, user-focused equipment.

Star Trac pioneerd the treadmill in 1987 when they introduced the first DC-powered commercial treadmill to the market back and has continued to improve upon it, propelling the company as a commercial treadmill category leader. In 2002, Star Trac launched its full line of distinctive cardio products, raising the bar as a best-in-class provider. Star Trac introduced four complete strength lines after purchasing Flex Fitness and Humansport in 2004, positioning the company as a full-facility solutions provider.

Star Trac continues to see exciting growth through its existing partnership with Mad Dogg Athletics Inc., the creators Spinning, and the comprehensive Spinning education program. As the exclusive manufacturer of Spinner bikes, Star Trac currently has more than 50 percent of the global market share of group cycling bikes.

In an effort to expand entertainment offerings, Star Trac partnered with MYE Entertainment to secure its position as the only global MYE Entertainment distributor in North America. MYE Entertainment's offering include wireless audio systems, personal LCD TV viewing systems, MYE Netpulse Fitness Download Stations, and the Netpulse N4i Broadband Entertainment system.

Looking into the future of the health and fitness industry, Star Trac became impassioned to make a positive impact on the global obesity crisis with its "Expect Different" platform. While much of the world remains on the sidelines of this growing epidemic, Star Trac is taking a new, proactive approach and making an unparallel commitment to improving the health and lives of people worldwide.

The Expect Different initiative challenges the fitness industry, its customers, and everywhere to expect different, innovative approach to health and fitness from Star Trac. Targeting people of all fitness levels, Star Trac is committed to expanding its scope of consumer outreach and support, and developing key strategic partnerships with companies that support the vision of a healthy, active lifestyle. Despite being a fitness equipment manufacturer, Star Trac recognizes the key to success is ensuring that Expect Different speaks to all people, whether they use fitness equipment or not. With only 12-14% of the population currently exercising regularly in fitness facilities, Expect Different creates a substantial opportunity to leverage knowledge, technology and global visibility as a fitness industry leader to affect change.