Sweat In The City
The Fitness Industry Association (FIA) and the Women's Sport and Fitness Foundation (WSFF) have joined forces to introduce a new exciting programme that targets 16 - 24 year old young women in London. The programme has received funding from Sport England and will run from October to December 2008.
The programme lasts three months and will encourage the target group to become more physically active using the facilities of local FIA member health clubs and leisure centres. The participants will not only be introduced to exercise but will also be educated on leading a healthy lifestyle. All participants will be offered ways to carry on exercising following the end of the programme.
Structure
The programme will run for a period of three months from October - December 2008. During this time, the participants will receive the following from the club/centre that they choose to work with:
- Three months free membership to use the facility in their own spare time.
- Group training sessions at least once a fortnight delivered by an instructor from the club/centre.
- Exit routes at the end of the programme to ensure that increased activity levels are sustained. This could be in the form of adult, student or 'pay as you go' classes.
Benefits to clubs/centres of getting involved
- Publicity generated through local coverage of the programme.
- New memberships taken up through the participants of the programme.
- Minimal outlay to take part as funding will be provided for the clubs/centres to cover the fortnightly group sessions.
- Credibility from participating in a high profile programme with partners including the Women's Sports and Fitness Foundation, the Fitness Industry Association and Sport England.
- Full support provided by the FIA including planning materials and workshops.
Benefits to the young women of getting involved
- The opportunity to meet a group of like minded young women.
- Three months free membership that will allow them to start building good exercise habits and start feeling fitter and healthier.
- Fortnightly group session which wil educate them on the best ways to exercise and how to lead a healthy lifestyle.
For more information on the programme including how to get involved contact Brittany on 0207 420 8580 or e-mail Brittany@fia.org.uk
